BRANDING

Strategic Attraction for Your Company or Idea

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Branding service with a documented corporate identity in the brand manual
Photo of a logo designed for the company

Stand out, convince, and build trust.

f you don't define your brand, your customers will do it for you. A consistent and deliberate brand helps you differentiate yourself from competitors in the way you desire. By investing in professional branding, you are investing in the future of your business or the persuasiveness of your idea. A well-designed brand lays the foundation for a strong business and helps you achieve your goals.

With our branding services, you ensure that you make the desired impression on your target audience in every interaction.

Sample Project

Duration:  4 wk

Brand Applications:  3

Total Price:  2890 €

References
Branding Process

Our Recipe For an Attractive Brand

Colorful number depicting the first phase of building a corporate identity

Analysis and Strategy

The branding process begins with the fundamentals, such as defining the brand's values, vision, and mission. Clear starting points and precisely set goals are crucial, as they guide the entire process towards the desired outcome. We conduct a thorough analysis of your target audience and your competitors' positioning in the market. We utilize this analysis in our branding workshop, which aims to establish a strong foundation for the design of the brand identity and logo.

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Image of the corporate identity implemented by the branding service
Colorful number on a dark background depicting the second phase in company branding

Brand Identity and Applications

At this stage, we focus on creating a brand identity that distinctly sets you apart from competitors and creates the desired impression on your target audience. We design a unique logo, color/typography combination, and all necessary brand applications, such as Office templates and business cards, which together form your brand's visual identity.

Each brand is unique, and that's why our process is designed to be comprehensive and flexible. We offer three creative and exploratory draft rounds, which allow for different visual options and ideas for your brand's look. After each round, we evaluate the options together and steer the design based on the feedback. The selected draft is then meticulously refined in a final editing round.

As a result, the brand identity and logo are documented in a brand manual, which includes guidelines for the consistent handling of the brand to ensure it remains recognizable.

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Reference design web page knife for companyBrand knife product company bird pictureMarker Stick Packaging DesignBadge Stick Business Card DesignBird image of a branded knife product company flies to the leftThe bird illustration of the branded stick product company flies to the right
Colorful number on a dark background depicting the final phase in branding service for companies

Delivery and Launch

Once the brand identity and applications are ready, we prepare everything needed for delivery. You will receive the brand manual, logos, and brand applications in the required file formats. We keep backups of all materials, so you can rest assured. If the original files we sent are lost or damaged, we will provide replacement files.

If needed, we assist you in launching your new brand and maintaining it. Introducing your new brand through a new website or even window decal applications is an effective way to communicate your renewal. You can also outsource the maintenance of your new brand to us, ensuring that your brand is always in top condition in every customer interaction.

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FAQ

Frequently Asked Questions

What does a brand manual and application mean?
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A brand manual is a document that defines the visual and communicative identity of your brand in detail. It includes guidelines for the use of logos, color palettes, typography, illustration styles, and other brand elements. The brand manual ensures that your brand's appearance is consistent.

On the other hand, brand application refers to how the brand identity is practically used across different materials and channels. This encompasses everything from logos, business cards, and brochures to digital platforms, such as websites and social media profiles. Brand applications are the practical implementation of the brand manual. In other words, they are concrete examples of how the brand identity is utilized to create a consistent and impactful overall image of your company.

A brand manual is a document that defines the visual and communicative identity of your brand in detail. It includes guidelines for the use of logos, color palettes, typography, illustration styles, and other brand elements. The brand manual ensures that your brand's appearance is consistent. On the other hand, brand application refers to how the brand identity is practically used across different materials and channels. This encompasses everything from logos, business cards, and brochures to digital platforms, such as websites and social media profiles. Brand applications are the practical implementation of the brand manual. In other words, they are concrete examples of how the brand identity is utilized to create a consistent and impactful overall image of your company.

What does your branding service include?
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Each brand is unique, and that's why our process is designed to be comprehensive and flexible. We offer three creative and exploratory draft rounds, which allow for different visual options and ideas for your brand's appearance.

After each round, we jointly review the options and steer the design according to the feedback. The selected draft is then meticulously refined in a final editing round.

As a result, the brand identity and logo are documented in a brand manual, which includes guidelines for the consistent handling of the brand to ensure it remains recognizable

Jokainen brändi on ainutlaatuinen, ja siksi prosessimme on suunniteltu kattavaksi ja joustavaksi. Tarjoamme kolme luovaa ja suuntaa hakevaa luonnoskierrosta, jotka mahdollistavat erilaiset visuaaliset vaihtoehdot ja ideat brändisi ilmeelle. Jokaisen kierroksen jälkeen arvioimme yhdessä vaihtoehdot ja suuntaamme suunnittelua palautteen mukaisesti. Tämän jälkeen valittu luonnos hiotaan yksityiskohtaisesti loppuun yhdessä muokkauskierroksessa. Lopputuloksena brändi-ilme ja logo dokumentoidaan brändiohjeiston muodossa, jossa on ohjeet brändin johdonmukaisesta käsittelystä, jotta se säilyy tunnistettavana.

What happens if I am not satisfied with the final result?
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Our working method is iterative and open. This means that after each draft round, we actively seek your feedback and opinion to ensure that we are steering the work correctly towards the desired outcome. This means that the final result is never 'out of the blue', but is carefully constructed in collaboration with you. It is our duty to take your feedback into account at all stages. Therefore, you can rest assured, as we will never send you anything without your approval during the process. We value open dialogue and understand that the best results are born from genuine cooperation.

Our working method is iterative and open. This means that after each draft round, we actively seek your feedback and opinion to ensure that we are steering the work correctly towards the desired outcome. This means that the final result is never 'out of the blue', but is carefully constructed in collaboration with you. It is our duty to take your feedback into account at all stages. Therefore, you can rest assured, as we will never send you anything without your approval during the process. We value open dialogue and understand that the best results are born from genuine cooperation.

What am I expected to do during the branding process?
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During the branding process, we expect your active participation and commitment. Your input is invaluable as we create a brand that aligns with your company’s identity and objectives. This means that we will ask you to provide constructive feedback throughout the process. Practically, this may correspond to approximately one full working day in total duration of the project, depending on the number of draft rounds and the extent of the required brand applications.

During the branding process, we expect your active participation and commitment. Your input is invaluable as we create a brand that aligns with your company’s identity and objectives. This means that we will ask you to provide constructive feedback throughout the process. Practically, this may correspond to approximately one full working day in total duration of the project, depending on the number of draft rounds and the extent of the required brand applications.

How does your branding service differ from competitors?
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The quality, price, and content of corporate identity/branding services offered by competitors can vary greatly, making it difficult to unequivocally define how we are better. It depends on each competitor's strengths and weaknesses. Competing branding services can be particularly challenging, especially if you are purchasing for the first time. Therefore, it's advisable to request individual quotes and compare the references of advertising agencies against their prices, so you can find a solution and partner that suits your level.

We focus on providing high-quality service as cost-effectively as possible, so you can succeed in the competition. While we invest in cost-effectiveness, we never compromise on the quality or individuality of our service. This is reflected in our customer feedback and the quality of our references. As our client, you can always call and ask for advice without fear of additional charges.

The quality, price, and content of corporate identity/branding services offered by competitors can vary greatly, making it difficult to unequivocally define how we are better. It depends on each competitor's strengths and weaknesses. Competing branding services can be particularly challenging, especially if you are purchasing for the first time. Therefore, it's advisable to request individual quotes and compare the references of advertising agencies against their prices, so you can find a solution and partner that suits your level. We focus on providing high-quality service as cost-effectively as possible, so you can succeed in the competition. While we invest in cost-effectiveness, we never compromise on the quality or individuality of our service. This is reflected in our customer feedback and the quality of our references. As our client, you can always call and ask for advice without fear of additional charges.